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Growth Strategy, International Expansion & Fractional Leadership for Ambitious Businesses.
I’m Max Roggeveen — business consultant, international expansion advisor, and fractional COO.
I help founders scale smarter, expand globally, and run lean operations — based on real-world experience growing companies from Amsterdam to Dubai.
What I Do
I help founders and leadership teams solve complex challenges through actionable strategy and hands-on execution. From refining your business model to leading high-impact projects, I support companies looking to grow with focus and efficiency.
→ Use cases: growth strategy, go-to-market planning, operational turnaround, cross-functional project delivery.
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Expanding to a new market is exciting — and risky. I guide businesses through every step of international setup, with deep experience in navigating legal, cultural, and operational challenges between Europe and the Middle East.
→ Use cases: market entry strategy, local setup (mainland/free zone), launch planning, regulatory compliance.
When your business is growing fast, but your operations can’t keep up — I step in. As a fractional COO, I bring structure, team alignment, and scalable systems without the full-time overhead.
→ Use cases: team & process optimization, founder relief, scaling support, performance management.
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Ready to scale smarter, expand internationally, or bring clarity to your operations?
I offer hands-on strategy and leadership for founders who want results — not just advice.
Book a free 30-minute call to explore how I can help.
Prefer email or want to send a quick message?
I don’t just advise – I build. Here’s a snapshot of ventures I’ve successfully founded and scaled across Europe and the Middle East:
I founded Skinlyft as the first dedicated facial fitness company in both the Netherlands and the UAE. From the original concept to branding, treatment design, and client experience, I built Skinlyft from the ground up. After a successful launch in Amsterdam, I scaled the business internationally and became the first to introduce this concept to the Dubai market. Skinlyft now stands as a growing brand at the forefront of natural beauty and wellness in two highly competitive regions.
Launched a high-end concierge medical service delivering on-location healthcare (such as IV therapy) to 5-star hotels and private clients. I built strategic partnerships with luxury hotel groups, positioning Health Butler as the go-to premium medical service for elite travelers across Europe and the Middle East. By designing a scalable business model and ensuring uncompromising service quality, I set the stage for sustainable global growth in the luxury healthcare sector.
Established in 2021 as a premium COVID-19 testing service catering to the luxury hospitality and travel industry. I rapidly scaled Test Clinic to multiple sites in Amsterdam and secured exclusive contracts with top-tier hotels such as Waldorf Astoria, Hilton, and W Hotel, as well as major international cruise lines. I managed every aspect of operations during a high-pressure period—from logistics and compliance to staffing—all while meeting strict international health regulations. This venture met a critical market demand during the pandemic and solidified its reputation through these partnerships. I successfully exited Test Clinic after the business fulfilled its mission, demonstrating strategic timing and execution. Each of these achievements showcases my ability to take an idea and build it into a thriving, internationally recognized business. My blend of strategic vision and on-the-ground execution consistently yields growth, market leadership, and operational excellence.
You’ve got the ambition — I bring the experience to make it happen.
As a business consultant, international expansion advisor, and fractional COO, I help companies like yours scale smarter, operate better, and grow internationally with confidence.I don’t just advise — I step in to lead, build, and deliver.
Whether you need someone to:
Let’s Talk
Book a free 30-minute strategy call or send a quick message.
Let’s explore how we can unlock your next phase of growth.