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Engineering Growth. Scaling Businesses. Creating Impact.

Max Roggeveen – Business Consultant, Interim Manager & Growth Strategist

I’m Max Roggeveen, a growth consultant and serial entrepreneur with a proven track record of building and scaling businesses across Europe and the Middle East. I specialize in business consulting, interim management, international expansion, brand building, and growth strategy & operations optimization. With hands-on experience launching three successful companies (in Amsterdam and Dubai) and leading diverse teams, I bring a global perspective and a results-driven approach to every client engagement. My passion is turning ambitious ideas into measurable business outcomes through strategic planning and roll-up-my-sleeves execution.

What I Do

Business Consulting – Driving Growth Through Strategy and Action

I offer strategic business consulting that translates vision into reality. My approach is not just about giving advice – it’s about partnering with you to develop and execute a winning strategy. Having launched and scaled my own ventures, I understand the challenges of running a business from the inside. I work closely with startups, scale-ups, and established companies to identify opportunities, overcome roadblocks, and accelerate growth. Every recommendation I make is backed by data, real-world experience, and a focus on tangible results.

Interim Management – Leadership When You Need It Most

When your organization is in transition or facing rapid growth, I can step in as an interim manager to provide stability, leadership, and momentum. I have led teams across different industries and cultures, and I quickly adapt to new environments. As an interim executive, I embed myself in your company’s culture to lead from within, ensuring your business doesn’t miss a beat during periods of change.

  • Rapid Ramp-Up: I swiftly get up to speed on your operations and industry, so I can start making an impact from day one. This means minimal downtime and immediate progress on urgent issues
  • Strategic Leadership: Whether you need a temporary CEO, COO, or project lead, I provide clear direction and decisive decision-making. I’ll help align your team around strategic priorities and keep projects moving forward.
  • Operational Stability: During leadership gaps or expansion phases, I implement processes and best practices that stabilize operations. From reorganizing workflows to setting up reporting structures, I ensure the business runs smoothly
  • Team Empowerment: I believe in lifting up the people I lead. I mentor and empower your team members, preparing them to carry the momentum forward once my interim role concludes.

International Expansion – Taking Your Business Global

  • Market Entry Strategy: Every market is different. I conduct in-depth market research and develop entry strategies (market positioning, pricing, local marketing) tailored to the region’s dynamics. This ensures your launch in a new country hits the ground running
  • Local Partnerships & Networks: Thanks to my global experience, I’ve built a network of international contacts. I help forge strategic partnerships with local businesses, distributors, or influencers to give your brand a strong foothold and credibility abroad.
  • Cultural & Regulatory Insight: Avoid costly mistakes by leveraging my knowledge of local business culture and regulations. I guide you through legal compliance, operational setup, and hiring in new markets, so you can expand smoothly without surprises.
  • Scaled Global Operations: Managing operations across borders is challenging. I’ve led multi-country teams and know how to maintain quality and efficiency as you scale globally. From supply chain adjustments to remote team management, I ensure your international operations are optimized for success.

Expanding into new international markets can be complex – I know this firsthand from growing businesses in Amsterdam, Dubai, and beyond. I specialize in international expansion strategies that help businesses enter and dominate new markets with confidence. From navigating cultural nuances to dealing with regulatory hurdles, I provide the guidance and on-ground experience needed to make your global expansion a success.

Brand Building – Crafting Brands that Captivate and Convert

In today’s competitive landscape, a powerful brand isn’t just an asset – it’s a necessity. I combine creative brand building with data-driven marketing to elevate your business above the crowd. Drawing on my experience launching distinctive brands (like a first-of-its-kind facial fitness concept in the wellness industry), I help businesses tell their story, engage customers, and build lasting brand equity. My approach to brand building is holistic: from defining your brand identity to executing campaigns that drive growth.

  • Strategic Brand Identity: We’ll define what your brand stands for – your mission, vision, and values – and craft a compelling brand story. This foundation guides all messaging and ensures your brand connects emotionally with your target audience.
  • Marketing & Sales Campaigns: I design and help implement marketing strategies that get results. Whether it’s a digital campaign to generate leads or a personal sales approach for B2B clients, I focus on campaigns that build awareness and convert interest into revenue.
  • Product/Service Launches: Launching a new product or entering a new market? I have experience with go-to-market strategies and product launches. From pre-launch buzz to post-launch feedback loops, I’ll ensure your offerings make a splash and gain traction.
  • Brand Growth & Loyalty: Building a brand is an ongoing process. I use tools like social media marketing, influencer partnerships, and exceptional customer experience to grow your brand’s reach. The result: increased customer loyalty and a reputation that sets you apart from competitors.

Growth Strategy & Operations Optimization – Scaling Up
Smarter

Sustainable growth requires the right strategy and the right operations. I excel at combining big-picture growth strategy with hands-on operations optimization. In my own ventures, I’ve balanced aggressive growth targets with efficient operational systems – for example, scaling a high-end medical service to serve multiple luxury hotels, and expanding a healthcare startup to multi-site operations while maintaining quality. I bring this dual focus to my clients, ensuring that as your business expands, your operations run like a well-oiled machine.

Process Improvement: I analyze your current operations to find bottlenecks and inefficiencies. Then I implement process improvements – from workflow automation to better resource allocation – so your company can handle growth without chaos. Streamlined operations mean higher productivity and lower costs.
Data-Driven Optimization: You can’t improve what you don’t measure. I establish key performance indicators (KPIs) and dashboards to monitor progress. By tracking metrics in real-time, we can make informed adjustments to strategy or operations, ensuring we stay on course to hit your goals.
Cross-Functional Alignment: Business landscapes evolve, and I ensure your strategy stays agile. Through regular reviews and tweaks, we’ll keep your growth. A growth strategy only works if your whole team is on board. I facilitate alignment across departments (marketing, sales, operations, finance) so that everyone is working toward the same objectives. This unified approach drives faster, more efficient growth and creates a culture of accountability and excellence.
Comprehensive Growth Roadmaps: Together, we’ll outline a clear growth roadmap for your business. This includes setting ambitious but achievable targets (revenue, market share, customer acquisition) and mapping out the initiatives to reach them quarter by quarter.

Let’s Talk – Drive Your Business Forward

Ready to accelerate your business growth and conquer new markets? I’m here to help make it happen. Whether you need high-level strategic guidance or a hands-on leader to implement change, I offer the expertise and experience to drive measurable success for your organization.

🎯 Let’s connect and discuss how we can transform your vision into reality. Looking for strategic growth advice or a seasoned interim leader to step in and deliver results? Let’s talk! Reach out today to start the conversation, and let’s unlock your business’s full potential together.

about me

From Concept to Global Success: Building Internationally Recognized Brands

I don’t just craft business strategies—I bring them to life. With a hands-on approach, I’ve built internationally recognized brands from the ground up, turning visionary ideas into profitable global businesses. My track record spans multiple industries and continents, proving that with the right execution, a great concept can conquer markets worldwide.

Hands-On Entrepreneurial Leadership

My approach to business is deeply hands-on. Instead of simply advising from the sidelines, I roll up my sleeves and lead by example. I have personally overseen every aspect of launching and growing my ventures—from designing innovative business models and marketing campaigns to hiring teams and optimizing daily operations. This real-world execution means strategies aren’t just plans on paper; they’re action plans that deliver measurable results. My leadership style builds momentum and accountability at every step, ensuring that each business I build doesn’t just launch, but thrives.

Brand Building & Market Entry Success

Throughout my career, I’ve proven my talent for brand development and effective market entry. I’ve repeatedly taken new concepts and built strong brand identities that resonate with target audiences. For example, I introduced an entirely new concept in the beauty industry with a facial fitness brand, positioning it as a trendsetting leader in Amsterdam and then successfully breaking into the competitive Dubai market. By focusing on unique value propositions and powerful storytelling, I create brands that stand out. From day one, I ensure that each venture under my guidance has a clear market positioning and a compelling message that attracts customers, investors, and partners alike.

International Expansion & Operational Excellence

I excel at international expansion—not just finding opportunities abroad, but executing on them seamlessly. I quickly expand businesses beyond their home base, opening operations in new countries and regions (from Europe to the Middle East) and navigating cultural, regulatory, and logistical challenges to establish a foothold in each new market. For instance, when I launched a second location of a wellness brand in Dubai’s ultra-competitive market, I ensured the same high quality and customer experience as in the original Amsterdam flagship. My operations management expertise and scalable processes keep standards top-notch across borders. As a company grows globally under my leadership, it continues to run smoothly while delivering excellence to customers everywhere.

Proven Track Record: Key Achievements

My results-driven mindset has led to several notable business successes:

🚀 Skinlyft Facial Fitness

Together, we’ll outline a clear growth roadmap for your business. This includes setting ambitious but achievable targets (revenue, market share, customer acquisition) and mapping out the initiatives to reach them quarter by quarter.

🚀 Health Butler

Launched a high-end concierge medical service delivering on-location healthcare (such as IV therapy) to 5-star hotels and private clients. I built strategic partnerships with luxury hotel groups, positioning Health Butler as the go-to premium medical service for elite travelers across Europe and the Middle East. By designing a scalable business model and ensuring uncompromising service quality, I set the stage for sustainable global growth in the luxury healthcare sector.

🚀 Test Clinic

Established in 2021 as a premium COVID-19 testing service catering to the luxury hospitality and travel industry. I rapidly scaled Test Clinic to multiple sites in Amsterdam and secured exclusive contracts with top-tier hotels such as Waldorf Astoria, Hilton, and W Hotel, as well as major international cruise lines. I managed every aspect of operations during a high-pressure period—from logistics and compliance to staffing—all while meeting strict international health regulations. This venture met a critical market demand during the pandemic and solidified its reputation through these partnerships. I successfully exited Test Clinic after the business fulfilled its mission, demonstrating strategic timing and execution. Each of these achievements showcases my ability to take an idea and build it into a thriving, internationally recognized business. My blend of strategic vision and on-the-ground execution consistently yields growth, market leadership, and operational excellence.

Ready to Scale Your Business Globally?

As an experienced business consultant and interim manager, I now leverage my extensive expertise to help other companies achieve similar success. I offer more than just advice—I provide hands-on leadership to implement growth strategies, streamline operations, and expand into new markets.

📩 Contact Me to explore how my proven approach can drive your next phase of growth. Whether you’re launching a new brand, entering a foreign market, or accelerating performance, working with me will ensure you achieve—and exceed—your business goals.

What This Means for You

Most consultants offer advice — I offer real, hands-on expertise in growing, optimizing, and scaling businesses, whether they’re startups or established companies looking to evolve.

💡 Whether you need someone to:

📩 Let’s connect. I bring the experience of an entrepreneur, the strategy of a business leader, and the execution of someone who gets things done.

Send me a message

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